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Those who follow this blog would know that I wrote about Dove’s Real Beauty Campaign sometime back. Dove has embarked on their self esteem building program with the launch of their recent video called “Under Pressure“. I have embedded this 30 seconds video for all to view:

Together with Dove’s support, we have come a long way in shifting perceptions about beauty but there is still a lot more work to be done. This campaign has already reached 2 million girls and nearly 2,700 educational self-esteem workshops has been conducted since 2006.

You will be hearing more from me as I continue to work together with Dove on their self esteem initiatives.