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Power In Pink Campaign

Under Armour, the leader in performance apparel and footwear, has launched their fifth annual “Power in Pink” campaign. As part of the “Power in Pink” campaign, Under Armour is encouraging survivors and women currently living with breast cancer to share their inspirational stories of strength and survival at www.underarmour.com/powerinpink. Under Armour will select three stories of undeniable courage to become the new faces of the “Power in Pink” campaign and star in national magazine and online advertisements and in-store visuals. Stories will be accepted through April 30, 2008.

In 2003, Under Armour created the “Power in Pink” campaign to help educate female athletes about the benefits of physical activity in helping to overcome breast cancer and lead a healthy lifestyle. During the months of September and October, while supplies last, consumers will be able to purchase exclusive, ribbon-imprinted styles at www.uawomen.com/powerinpink and retail locations nationwide including Dick’s Sporting Goods, The Sports Authority, Modell’s and Nordstrom. Visitors to the site will be able to read the stories of the three survivors and learn about their resolve to overcome breast cancer. In addition, the site will feature links to key educational resources.

For each item purchased at Under Armour throughout the “Power in Pink” promotion, $2.00 will be donated to breast cancer charities. Since its inception five years ago, Under Armour’s donation amount has more than doubled each year through the continued growth in popularity of the “Power in Pink” apparel and accessories.